Bollywood's
Biggest Fall Blockbuster Exclusively Available
On BOLLYWOOD HITS
ON DEMAND Before Its DVD Release
Bollywood’s blockbuster hit Ra.One, starring international sensations Shah Rukh
Khan (in dual roles) and Kareena Kapoor, is now available exclusively on
Bollywood Hits On Demand, prior to its DVD release later this month, less than six
weeks after it’s theatrical release.
Bollywood Hits on Demand, the subscription video on demand service
featuring Bollywood blockbuster movies and music, is available to Comcast,
Cablevision, Cox, Time Warner, CenturyLink and RCN cable customers in select
areas in the U.S. market. The movie will remain available on Bollywood Hits On Demand until January 5,
2012. For Comcast and Cox customers, Ra.One will also be available to
order on an a la carte basis for $4.99.
“Ra.One had a record opening in the U.S., beating those of recent
releases, and we’re thrilled to be able to offer this super blockbuster hit to
cable platforms prior to its DVD release. We remain committed to offering the
best of Bollywood movies and music to our on demand customers,” said Ken Naz, President of Eros
International, USA.
Ra. One was released theatrically on October 26, 2011,
with astounding box office
results, making it one of the most successful Diwali openings in Indian cinema
by grossing more than $35 million worldwide. This Bollywood blockbuster
is a sci-fi,
action film filled with stunning visual effects directed by Anubhav Sinha and starring Shah Rukh Khan, Arjun Rampal and
Kareena Kapoor. The film also features a
widely acclaimed soundtrack produced by Vishal & Shekhar, featuring Grammy
award nominee Akon in the hit Bollywood song “Chamak Chalo.”
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