With Dada Chen at NYAFF 2013

With Dada Chen at NYAFF 2013
With Dada Chen at NYAFF 2013

Saturday, July 05, 2014

"Pop Gourmet" food attractions to return to J-POP SUMMIT Festival




S.F.’s Annual Japanese Pop Culture Extravaganza Invites
Attendees To Satisfy Their Appetites With Sake Tasting,
Ramen Street Showcase, Japanese Beverages And Snacks,
And An Array Of Gourmet Food Trucks

The 2014 J-POP SUMMIT Festival, San Francisco’s annual celebration of Japanese pop culture, music, fashion and film, announces the return of one of the event’s most delicious attractions – the POP GOURMET Food Festival – which comes back for its second consecutive year to present new expanded attractions including Sake Tasting, RAMEN Street, and a Japanese Beverage and Bites & Snacks Area, along with an array of the Bay Area’s most unique mobile eateries and food trucks.

Taking place on Saturday and Sunday, July 19th and 20th across the city’s historic Japantown district as a prominent feature of the 6th annual J-POP Summit, the “POP Gourmet Food Festival” will be held at two locations, at the intersection of Post and Webster St, and another on Post Street between Buchanan/Laguna Street. It will be open from 11:00am to 6:00pm both days of the Festival.

The annual J-POP SUMMIT is FREE to attend (although certain activities will require a modest admission fee) and has become one of the largest events in the United States dedicated to showcasing the many sides of Japanese pop culture and fandom. Full details are available at: www.J-POP.com.


This is a rare opportunity to sample a wide assortment of some of the world’s preeminent sake brands. The POP GOURMET Sake Tasting Area, which is produced by Consulate General of Japan in San Francisco, will be located on Webster St. (at the intersection of Post St.). Multiple sake tasting booths will be on display and attendees can enjoy a range of real Japanese sake and discover how it should be enjoyed and what foods it complements. In addition to tasting, attendees can also purchase selective brands of sake on-site.
Admission is $10.00 and includes samples from all participating sake companies; Sake Tasting participants must be at least 21 years old (IDs will be checked); tasting area will be open until 5:30pm on both days of J-POP SUMMIT.

Participating Sake Companies and Brewers Include:

CHO-YA Umesyu USA, Inc.                         Gekkeikan Sake USA
Hosoda Bros, Inc.                                        Japan Seiko Glass
JFC International, Inc.                                 Joto Sake & Young’s Market
Kikkoman USA                                             N.A. Sales Company
Nishimoto Trading Company                    Ozeki Sake USA                  
SANWA Shurui Co., Ltd. (Iichiko)              Takara Sake USA
True Sake


A brand new attraction presented for the very first time at J-POP SUMMIT will give attendees an appetizing look at Japan’s favorite food – RAMEN noodles!! Far from the dehydrated snack many Americans know, true RAMEN is a delicious, hearty and sublime dish that reflects the very essence of Japanese cuisine. The J-POP SUMMIT’s RAMEN Street is organized and co-presented in cooperation with the Ramen Yokocho Association and will be stationed on Post Street between Laguna and Buchanan St. (near the Union Bank). 

The following participating restaurants will each have booths on RAMEN Street offering a variety of different styles of ramen for $8.00 each.

Fujin Ramen
Mattou Seimen

The Ramen Yokocho Association started “The First Los Angeles Ramen Yokocho Fest!” in 2013 in Los Angeles, which attracted more than 30,000 people. Since then, it has been celebrating top-notch ramen from restaurants in Los Angeles, San Jose, Las Vegas, Hawaii as well as from Japan. More info about Ramen Yokocho at: http://RamenYokochoUS.com.


Sample tasty Japanese drinks including premium beer, cocktails, and non-alcohol beverages. Hosted by Takara Sake USA, beer company Sapporo USA, and green tea beverage distributor ITO-EN.

Takara Sake USA Booth:
Stop by Takara’s “J POP” booth to enjoy live performances from human beat-boxer DAICHI as he performs a series of intimate mini-performances throughout the day on both Saturday and Sunday. Takara Sake USA invites attendees to enjoy DAICHI along with its unique refreshing Japanese-style sparkling cocktail, Takara Can Chu-Hi “J POP” in Grapefruit and White Peach. Visit DAICHI’s page for performance times: http://www.j-pop.com/2014/daichi; for more about Takara’s JPOP beverages please visit https://www.takarasake.com.

Sapporo USA Booth:
Founded in 1876, Sapporo is Japan’s oldest beer brand and the #1 selling Asian beer in the United States. The combination of select barley and hops with an extreme attention to quality give Sapporo beers their crisp tastes, refreshing flavor, and mild, refined bitterness. Come grab a tap! Visit the official Sapporo website at: http://sapporobeer.com.

ITO-EN Booth:
ITO-EN Inc. was founded in May 2001 with the mission of introducing ITO-EN's line of green tea products and establishing a culture and interest in authentic green tea in the United States and beyond. Come refresh yourself with their authentic green tea or new flavored tea!  For more information visit the official ITO-EN webpage: https://www.itoen.com.


A brand new feature for POP GOURMET, attendees are invited to visit the Bites & Snacks section to enjoy a selection of hot and healthy dishes, cold smoothies, and popular Japanese sweets and snacks.

Participating Snack Companies Include:

Azuma Foods International, USA
Azuma Foods will be serving their brand new product line including teriyaki salmon rice burger, albacore rice burger and tofu rice burgers. They also serve variety of smoothies made with fresh soy milk and natural fruit juices. Green tea, taro, coconut, and melon flavors available! For more about Azuma Foods visit their official website: http://www.AzumaFoods.com.

Meiji America, Inc.
Meiji will serve a number of popular Meiji products sold widely in the United States including Chocoroom & Chococones, a various flavors of Hello Panda, long seller, Yan Yan! For more about Meiji, visit their official website: http://www.MeijiAmerica.com.

One of the J-POP SUMMIT’s popular vendors, ONIGILLY, comes back again this year. Try their yummy, healthy and handy Onigiri (rice balls), perfect for looking around the festival. They will be serving spicy shrimp, miso tuna, hijiki, nasu, and chicken flavors of that day! For more about ONIGILLY, visit their official website: http://www.onigilly.com.

Megumi Natto
Natto is one of the traditional foods of Japan and made ​​by fermenting soybeans. Megumi Natto will be serving Natto Tacos which incorporates their organic Megumi Natto. For more about Megumi Natto visit their official website: http://www.meguminatto.com

Moffle Waffle
Moffle Waffle will serve Mochi waffles made from scratch to have a crunchy exterior and chewy mochi interior, delivering a unique food experience. They are topped with a wide array of toppings. Vegan and gluten-free menu items are also available! For more about Moffle Waffle visit their official Facebook: https://www.facebook.com/mofflewaffle.


The Bay Area’s favorite mobile eateries return to J-POP SUMMIT offering a wide array of everything from Japanese Sushi to American BLT to French Crème Brulée. Attendees can select from 15 vendors stationed on Post Street (between Fillmore & Webster Streets):

Adam’s Grub Truck                                        
Frozen Kuhsterd                                
Garden Creamery                                            
Hongry Kong                                                    
Keep Rolling                                       
KOREAN BOBCHA                      
Phat Thai                                                        
Qui Chef                                                           

About J-POP SUMMIT Festival
Launched in 2009, J-POP SUMMIT Festival is an annual street fair held in San Francisco, CA that celebrates Japanese popular culture. By introducing the latest in Japanese music, film, art, fashion, gaming, anime, food, as well as niche subcultures, the festival has become a prominent platform to showcase the latest pop trends and creative innovations from Japan.

The 5th annual J-POP SUMMIT held in July 2013 welcomed more than 80,000 attendees, making it one of the largest Japanese festivals in the United States. In addition to the original Festival held in Japantown, new attractions include the J-POP LIVE AT UNION SQUARE concert in downtown San Francisco, the Bay Area’s premier dedicated Japan Film Festival of San Francisco, and sake-tasting and fine foods events at the POP GOURMET Food Festival, which have each further enriched the experience. Additional information about J-POP SUMMIT Festival is available at: J-POP.com.