CAFEPRESS
AND VIZ MEDIA ANNOUNCE
A PARTNERSHIP TO PRODUCE & SELL
FAN-CUSTOMIZABLE ANIME MERCHANDISE FOR
LIFESTYLE BRAND TOSHIN
LIFESTYLE BRAND TOSHIN
Featuring Apparel And
Accessories From VIZ Media Anime Brands
NARUTO SHIPPUDEN, BLEACH And DEATH NOTE
Now Available On Leading E-Commerce Site, CafePress
NARUTO SHIPPUDEN, BLEACH And DEATH NOTE
Now Available On Leading E-Commerce Site, CafePress
CafePress, Inc.,
The World's Customization Engine, and VIZ
Media, the largest publisher, distributor and licensor of anime and manga in
North America, announced a partnership. The companies have come together to
offer fans a curated selection of official
and fan-designed merchandise incorporating VIZ Media’s best-loved anime brands for lifestyle brand Toshin.
CafePress empowers shoppers to create, buy and sell, customized and personalized products online using the company's proprietary print-on-demand services and e-commerce platform. With this new relationship, CafePress will offer a range of Toshin products that feature characters from VIZ Media’s NARUTO SHIPPUDEN, BLEACH and DEATH NOTE. VIZ Media currently features these series on VIZAnime.com (a website for free anime) and on Neon Alley (a 24/7 anime channel).
The lifestyle brand Toshin, meaning “fighting spirit”
in Japanese, will have its most popular warriors prominently featured on a
robust line of highly customizable gear, including t-shirts and hoodies, and accessories,
such as cell phone and iPad cases. In addition, fans will be able to create
unique Toshin products by choosing from a selection of backgrounds that can be
combined and integrated with their favorite full-color character artwork. Consumers
can access and download a range of artwork to create fan designs directly from
each anime brand store:
- Design your own Naruto Gear! http://www.cafepress.com/cp/popup/index.aspx?page=create-naruto
- Design your own Bleach Gear! http://www.cafepress.com/cp/popup/index.aspx?page=create-bleach
- Design your own Death Note Gear! http://www.cafepress.com/cp/popup/index.aspx?page=create-deathnote
“Fan’s of
anime and manga have been waiting eagerly for a way to showcase their devotion
to the VIZ media anime brands. This partnership gives anime enthusiasts
never-before-seen access to original artwork they can use to create truly
unique designs,” says Ty Simpson, VP of Business Development for CafePress. “That
artistic freedom, combined with the state-of-the art print-on-demand services offered
at CafePress, really offers a remarkable degree of flexibility to this devoted fan
base.”
“This is an
innovative, first-of-its-kind partnership that will allow anime fans a whole new
way to create an array of customizable apparel and accessories. We will be
working closely with CafePress to develop a complete line of on-demand products
featuring a variety of popular characters from several most-loved VIZ Media
anime properties,” says Daisuke Aoki, Vice President, Animation Licensing, VIZ
Media. “We know anime and manga fans love to demonstrate their passion for their
favorite shows and characters and with the Toshin brand. On CafePress, they now
have the ability to channel their creativity and enthusiasm in a whole new way.”
For more
information on Toshin, visit https://www.facebook.com/ToshinStyle.
For more information on CafePress, visit http://www.cafepress.com.
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