With Dada Chen at NYAFF 2013

With Dada Chen at NYAFF 2013
With Dada Chen at NYAFF 2013

Tuesday, February 12, 2013

ACF 1802: China Lion partners with Gathr Films to offer Theatrical On Demand® Screenings of BACK TO 1942

In celebration of the Chinese New Year, China Lion Film Distribution has partnered with Gathr Films, the pioneer of Theatrical On Demand® distribution, to allow audiences throughout the U.S. to request showings of Feng Xiaogang’s epic Back to 1942. (Read my review of Back to 1942 at the 24Framespersecond website.)

The film, based on the bestselling Chinese novel Remembering 1942 by Liu Zhengyun, revolves around the devastating famine that ravaged the Henan province while Nationalists and Japanese troops fought during World War II.  The film stars a cast of well-known Chinese stars including Xu Fan, Zhang Guoli, Chen Daoming, Zhang Mo and Zhang Hanyu, as well as Academy Award winners Adrien Brody (The Piano) and Tim Robbins (Mystic River).  Director Feng Xiaogang is one of the biggest and most well-known Chinese directors in the mainland, having helmed $100M USD Mainland grossers AftershockIf You Are the One and If You Are the One 2.

Audiences will be able to campaign for a screening of the film at a theater near them, anywhere in the United States, by requesting a theatrical or campus screening at the Gathr.us Back to 1942 dedicated web link: http://gathr.us/films/back-to-1942.

From Gathr’s How Does It Work:
Gathr screenings happen when a minimum number of people reserve tickets before a predetermined expiration date. We call this “tipping” the screening. On every screening page, you’ll find an update that shows you the number of current reservations, the number of additional reservations needed to tip the screening, as well as how much time remains before that screening request expires. When enough people reserve tickets to a screening before time expires, the screening takes place. If the minimum number of reservations is not met, the screening does not take place and nobody is charged.

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